Saturday, October 14, 2006
540 AM is going country
Mainstream country music starts Oct. 28
Special to the Register
Radio station KKGO – 540 and 1260 AM – announced today it will replace the adult standards format on 540 AM with mainstream country music starting Oct. 28.
Saul Levine, president of Mt. Wilson Broadcasters and owner of KKGO and sister classical station KMZT/105.1 FM, said, "Los Angeles and Orange County listeners were pretty upset with the loss of country music on KZLA." That station – 93.9 FM – switched to a new format called rhythm pop contemporary and added Rick Dees to morning drive a few weeks ago.
"We received a lot of letters and e-mails saying, basically, you are the last independent radio owner in the market. Please help us," Levine said.
Whitney Allen, Paul Freeman, Brian Douglas, and Tonya Compos, who were on KZLA, will be on 540 AM. There will also be a new website, Levine said, called www.540country.com that will stream the format 24/7.
Adult standards remain on 1260 AM, Levine said. "We selected 540 AM in large part because it has a better reach into Orange County, which seems to be the center of country music listening."
Levine said he is working closely with the syndicator Dial Global, which will consult on the music programming. The emphasis will be on music from the '70s, '80s, '90s, and current hits.
Source: OC Register.com
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